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The Hot Tub Jeans Experiment

Started by DocPop · 10 months ago

6 years ago, you used to be able to walk into the Levi’s flagship store, pick up some raw denim jeans and go soak in them in a giant hot tub. The idea was part of Levi’s “Shrink To Fit” campaign. After their first soak, the jeans should be tig ... Continue reading »

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